Empowering Healthy Lifestyles with an All-in-One Fitness App!
Overview
Fitbooks is an all-in-one fitness app that provides a range of services, including online and offline course registration, sports court reservations, hiring personal coaches, event registration, reading fitness-related blogs, and shopping for sports and fitness gear. The software supports its users' requirements and encourages them to lead healthy lives. I designed this project for a startup Fitbooks which is based out of Banglore, India.
Role
User Interviews, User Persona, Prototyping, Visual Designs, Usability Testing
Team
1 Product Manager,
2 Engineers
Timeline
Dec 2021 - May 2022
Problem
Limited access to resources and information, makes it challenging to maintain a healthy lifestyle. This includes access to convenient locations, diverse fitness courses, knowledgeable trainers, events, and equipment.
How might we develop a complete platform that meets all fitness needs, removing the need to depend on other platforms?
Solution
Offer a comprehensive solution to the problem of limited access to resources and information, making it challenging to maintain a healthy lifestyle. The app enables users to easily access resources and information essential to their fitness goals, improving their physical health and well-being. The app provides several features, including course registration, sports court booking, personal coach hiring, event registration, blog reading, and equipment shopping.
Why a mobile application?
Design Impact
These are the result of the first quarter after the redesign was released. There was exponential growth in the number of downloads of the app on, here are a few in-app insights:
Increase in user retention rates. By catering to various fitness needs within a single platform.
Increase in course sign-ups compared to offline methods because of The streamlined process and ease of registration.
Increase in overall user engagement, measured by the average time spent on the app per session.
How did we actually get there?
Project Timeline
RESEARCH
The User-Centered Journey
Semi-structured Interviews
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Who: 4 people aged b/w 20-35 from different states of India
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How: Interviews via Zoom & In-person
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Why: Gain perspective of customer's experience standing in lines; learning about their pain points
Direct Observation
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Where: Fitness centers, sports club and playgrounds
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How: 30 minutes over 2 days in 3 locations
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Why: To gain insight on the typical behavior of people using the facilities.
Secondary Research
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What: Scholarly Research Papers, Social Media
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How: Twitter & Reddit threads about people’s experiences while engaging in fitness activities and diet concerns.
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Why: To gain perspective about how people engage in fitness activities and understand their paint points
40%
identity between 16-45 years old
30%
wants to workout at their home
64%
wanted a personal coach to train them
76%
likes to attend health and fitness events
USER INTERVIEWS
Conversations that Matter
I interviewed 20 users of some of our competitors, people who are actively engaged in fitness activities and ask them about what they feel while using their product. These are a few notable insights:
Finding a personal coach for training is a hassel.
Activities are limited to popular sports.
Want personalised workout routines as per schedule and goals
Want customised meal plan as per my routine and body.
COMPETITOR ANALYSIS
Gaining the Competitive Edge
At this step, we realized that we wanted to explore the best practices in the industry to gain insights into the strategies, offerings, and market positioning of existing products or solutions in the same domain.
Brainstorming and Ideation
The productive brainstorming session was conducted with the purpose of exploring ideas and generating effective solutions to address the challenges faced by users of the Fitbooks app. The main objective was to elevate and optimize the overall user experience, ensuring maximum satisfaction and engagement.
EMPATHY MAP
Unveiling User Emotions
User Persona
INFORMATION ARCHITECTURE
Structuring the User Journey
Low Fidelity Screens
The low-fidelity Fitbooks app wireframe was used to explore and refine the user interface and experience, identifying potential design challenges and opportunities for improvement before investing in more detailed design work.
Feedback-Driven Iteration
USABILITY TESTING
Highlight key features and functionalities. I didnt know what are the key features of the app are from your current onboarding screen.
It would be helpful to include more detailed descriptions of the courses, including instructor information, course duration, and any prerequisites.
I felt the need for a search function to find specific topics and articles of my interest more easily.
Key Screens
Onboarding
When the user opens the app for the first time, the onboarding feature provides instructions that highlight the key benefits and functionalities of the app
Home Page
The Home page contains all the main features of the app, the navigation bar at the bottoms helps users to navigate between different parts of the app. The Home page consist of list of Online courses, Academies, Training Programs, Categories, Events and Articles.
Search & Filter
The search & filter feature will help users easily access the content as per their requirements and needs.
Articles
The articles screen will provide users with list of fitness and health related articles which they can view and share with others or on social media platforms
Booking Amenities
It allows users to book courts, play areas, swimming lanes, etc. They can book check and book slots that are available.
Shop
This feature allows users to buy sports equipments. It has all types of sports related equipments and accessories.
Other Screens
Crafting Consistency
DESIGN SYSTEM
My Learnings
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User-centric approach: Understanding the challenges faced by individuals looking to maintain a healthy lifestyle was crucial in designing the Fitbooks app. By putting the users at the center of the design process, I was able to create features and functionalities that catered to their needs and goals.
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Iterative design process: The project reinforced the significance of an iterative design process. Constantly gathering feedback, testing, and making iterations based on user insights and requirements allowed for continuous improvement of the app's design and functionality.
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Design for scalability: Considering the potential growth and scalability of the Fitbooks app was an important aspect of the design. By designing with scalability in mind, I ensured that the app could accommodate future expansion and the addition of new features without compromising user experience.
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Collaboration and communication: Working on this project emphasized the importance of effective collaboration and communication with stakeholders, developers, and other team members. Regular discussions, feedback sessions, and maintaining a clear line of communication were crucial for successful project outcomes.
Future Scope
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Nutrition Tracking and Meal Planning: Add a nutrition tracking feature that allows users to log their daily food intake and receive personalized meal plans and recommendations based on their fitness goals. Integrating with a food database and providing calorie and macronutrient information can be valuable.
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AI-Powered Recommendations: Implement artificial intelligence and machine learning algorithms to provide users with personalized workout routines, nutrition plans, and fitness tips based on their fitness level, preferences, and progress.
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Integration with Wearable Devices: Consider integrating with popular fitness trackers and wearable devices (e.g., Fitbit, Apple Watch) to allow users to seamlessly sync their activity data, such as steps, heart rate, and sleep patterns, with the Fitbooks app. This can provide users with a more comprehensive view of their fitness progress.
